Consumer expectations have never been greater within today’s digital commerce landscape. As the path to purchase becomes increasingly digital-first, your mobile and Ecommerce capabilities play a crucial role within your customer experience. Simply having the right product actively available through the right channels is no longer enough, as uncertainty has driven consumers to demand real-time transparency, accuracy, and seamlessness throughout each stage of the purchase journey.
Don’t let your business fall behind in today’s digitally driven world. Find out how trailblazing brands are winning at Ecommerce, understand the latest trends in online shopping, and discover how your business can create a next-gen Ecommerce experience.
Learning Objectives:
Avalara
General Manager of Ecommerce
[email protected]
(855) 259-3274
Megan Higgins has been helping businesses navigate ecommerce for more than 15 years. As General Manager at Avalara, she specializes in helping ecommerce platforms and marketplaces manage their sales tax obligations. Prior to Avalara, she worked at Pitney Bowes, where she co-founded Global Ecommerce, which solves cross-border complexities for the world’s largest retailers and marketplaces. Megan graduated from the University of Connecticut with a degree in Management Information Systems, and is an avid lover of sports, travel, and all things fun.