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What's Your Value? Fixed Fees vs. Value-Based Pricing Models for CPA Firms
Business Management and Organization

WHAT'S YOUR VALUE? FIXED FEES VS. VALUE-BASED PRICING MODELS FOR CPA FIRMS

Cost Free
Presentation Length 1.0 hour

Recorded DateNovember 18, 2020
CPE:Not available
(archived webinars do not offer CPE credits)
Subject AreaBusiness Management and Organization
Course LevelBasic
Who Should AttendCPA - small firm
CPA - medium firm
CPA - large firm
Other
Series: Value Based Pricing
Course Description

Do your clients truly understand your value? Have you analyzed your firm’s pricing model recently? Many accounting firms are shifting away from billable hours, due in part to evolving client demands, market competition, staff retention, and advancements in technology. Prospects are demanding upfront pricing in order to shop for the lowest fees, identify which firms offer the most bang for the buck, and weed out the compliance-focused providers from the value-added advisors. We invite you to join us online to learn the ins and outs of maximizing your value to your clients – and adding revenue to your bottom line.

Learning Objectives:


  • Identify the basics about pricing, billing, and scope

  • Determine the pros and cons of value-based pricing, cost-based fixed-fee pricing, and hourly billing 

  • Recognize considerations for switching pricing models

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Will Hill

Thomson Reuters
Product Manager
[email protected]

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Will has been with Thomson Reuters since 2001 and is currently a product manager in the Tax Professionals segment of Thomson Reuters. In his role, he focuses on helping firms make the transition to being advisory-focused through the development and growth of Practice Forward. He’s also responsible for the development of the AuditWatch and TaxWatch services.

Will’s varied background includes working with firms of all sizes and specialties and provides a solid foundation for business process-oriented training and consulting. In 2006, Will was recognized as the CSM Implementation Specialist of the Year. He was also part of the CPA Practice Advisor 40 under 40 list in 2015 and 20 under 40 in 2018.

In his time at Thomson Reuters, Will has developed many different educational classes and consulting offerings, including the Practice Forward service offering. Will is also a periodic blog contributor on our website. He holds an MBA with a concentration in Leadership Studies from Baker College and a BA, majoring in both Business Administration and Economics, from Alma College.
 

About Our Presenter

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Thomson Reuters (TSX/NYSE: TRI) (“TR”) informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. The company serves professionals across legal, tax, accounting, compliance, government, and media. Its products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world-leading provider of trusted journalism and news. For more information, visit tr.com.